Why Diets Fail.

How many people do you know who have gone on a diet, any diet, and had spectacular success? How many have sustained that successful transformation and kept the weight off? Yeah, not many, right??

It's an all-too-common experience. We diet for a time. Lose 20 lbs. Fall off the diet. Gain back 30. Discouraging.

Why is this more the norm than the exception?

Because diets are something we DO, an action, a method we attempt, not something we BECOME. 

Unless we change our self-identity, who and what we believe ourselves to be, every diet will fail.

The thing about diets is that they work! Pick any - keto, Adkins, IF, Mediterranean, DASH, WW. They all work (at least in terms of weight/fat loss). But, only as long as you continue to stick with them.

Sadly, very few do, which leads to the discouraging yo-yo outcome I described earlier. It also leads to gazillions of dollars spent (squandered) each year.

It's only when we adopt a new identity that we will enjoy a sustained transformation.

Want to get in shape and shed those stubborn lbs? Think of yourself as an athlete or a fit person, rather than someone who's trying to exercise more and eat better.

Our behavior and choices will follow our identity.

Somebody who's “trying to get in shape” may feel conflicted about the work obligations piling up and blow off their workout. An athlete never misses a training session.

Someone on a diet may feel tempted by a box of Dunkin's. They won't faze a fit person who will enjoy their cottage cheese and berries (Who else hates cottage cheese?? ).

We can apply this same concept to other areas of life as well. Want to get better at playing guitar? Think of yourself as a guitarist rather than somebody trying to learn to play.

Successful and sustained transformation is predicated on our self-identity.

Which is much of the premise of our Nutrition Coaching program. We don't believe in diets. We help you make consistent daily choices that confirm the new identity you've adopted. 

Want to learn more? Cool, reply to this note and we’ll dive in and explore whether it could be the solution you’ve been looking for.